The New Community Rules: Marketing on the Social Web (Tamar Weinberg)

Abstract: Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With “The New Community Rules”, you’ll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. “The New Community Rules” will help you: explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness; learn the art of conversation marketing, and how social media thrives on honesty and transparency; manage and enhance your online reputation through the social web; tap into the increasingly influential video and podcasting market; and, discover which tactics work – and which don’t – by learning about what other marketers have tried. Many consumers today use the Web as a voice. “The New Community Rules” demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

My Thoughts: This book is not a novel as all the other books I’ve reviewed so far. I came across the book through my work as a community manager. Overall I can say that it was really useful for my work and as well for my master thesis which I am writing at the moment. The book explains in great detail all different parts of the Web 2.0 such as social network sites, blogs, search engine optimization etc… Moreover, it gives interesting examples of companies who use the social net efficiently for their marketing activities. All websites and their features are explained faithfully giving all relevant links as well.

Since a strategy is very important to develop before getting started with social media activities, this book is well structured to lead the reader through the whole process of developing, implementing and monitoring such a social media marketing strategy.

I can very much recommend this book to all people interested in social media marketing for personal and, even more important, for professional reasons. It was a pleasure to read even though it was a non-fiction book.

Rating: ★★★★

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